Exploring the Key Elements of Sustainable Design from a Social Responsibility Perspective: A Case Study of Fast Fashion Consumers’ Evaluation of Green Projects

With the growing global awareness of sustainable development, impact “fast fashion” on environment has drawn much attention. This study investigated 365 fast fashion consumers with higher-than-average spending garments in Taiwan and analyzed data analytic network process. From perspective social responsibility theory, triple bottom line framework, concept cradle-to-cradle, this conducted in-depth interviews 10 experts field clothing. Based results, constructed a model 4 core dimensions 12 key criteria clothing design, enterprise, consumer sides as decision-making options. Moreover, it was found that believe first affects design is enterprise side, most important green item “cherishing”. The findings can provide an reference standard for apparel industry.